Ignite Media Group (www.igniteasia.com) and China Telecom are partnering in Macau and Hong Kong to enrich the article and advertiser content of China Telecom’s VIP magazine, deLight.
Of particular interest to the new partners is Guangzhou, where deLight has a circulation of 200,000. Guangzhou is a stable and growing source of travelers to Macau, and Ignite Media Group and China Telecom hope to build on this base. Ongoing economic expansion policies in the Pearl River Delta are expected to benefit the exclusive sales partnership.
deLight’s readers share the upper-end demographics and focus of the readers of an Ignite Media publication, Destination Macau, which is distributed in the rooms of all major hotels in Macau as a premium benefit for guests. deLight is distributed door to door, and this distribution pattern to customers of the world’s largest fixed-line telephone network opens the door for targeted marketing campaigns. Ignite Media Group hopes to exploit this zoning option in attracting new advertisers to the magazine.
“We believe Ignite Media Group’s presence in Guangzhou, Macau and Hong Kong will bring immediate dividends to deLight readers and to China Telecom,” says Peter Peng, Publisher I’d deLight VIP Magazine of China Telecom, Guangzhou.
Ignite Media Group’s advertiser relationships will be leveraged to benefit the deLight publisher. The Ignite companies include EC-ad, which has a pervasive border presence that repeatedly reaches tourists through billboards, light boxes, taxi ads and television screens, and Macau Guide, a free publication that is widely distributed at incoming Macau border checkpoints and in Hong Kong. Ignite Media also produces official tourist maps of Macau.
“Our business activity in Macau and Hong Kong and our special focus on travelers from Guangzhou dovetails with the advertising needs of China Telecom and of deLight. We look forward to helping advertisers and readers connect in deLight,” says Kevin McKenzie, Director of Ignite Media Group.