BizChina

Tencent's Headquater Building in Shengzhen 2010.

Social games maker Zynga is partnering with Tencent Holdings Ltd, the Chinese Internet company, to launch its first game in mainland China as it tries to find new users by tapping into the $5.8 billion Chinese games market.

Zynga will release an early version of a game called Zynga City on Tencents' open platform, Zynga said in a statement on Monday.

The game will be a Chinese version of Zynga's most popular game, CityVille. It will feature Chinese architecture, references to Chinese pop culture, as well as events and contests in the game that will be linked to Chinese holidays and news, the company said.

China's top search engine Baidu Inc forecast revenue well ahead of Wall Street's expectations as large advertisers increased spending, sending its shares up around 7 percent.

Baidu, which has increased its focus on online video and e-commerce, has steadily grown its search market share since Google Inc curtailed its operations after a fallout with Beijing over censorship.

It was benefiting from higher income from big advertising clients in the world's largest Internet market, which helped nearly double its net profit in the second quarter to $252.6 million.

"The company is pretty confident on the longer term outlook since growth is coming from across the industries," said Dick Wei, an analyst at JPMorgan in Hong Kong.

Nissan Motor Co plans to double its automobile production in China, its biggest market, to more than 2 million units a year by the end of 2015 as it shifts its focus to emerging countries, Japan’s Nikkei business daily reported.

Nissan will maintain its Japanese output at about 1 million units a year, the Nikkei said. Nissan spokesman Christopher Keeffe declined to comment on the report, saying details of its China plans would be revealed on Tuesday at a midterm announcement.

The Japanese automaker will add assembly lines at a plant in Zhengzhou, in central China’s Henan Province, where it will build its low-priced China-only brand Venucia slated for launch in 2012, the paper said.

Policies are implemented faster in China compared to India, says a Japanese expert, who says bureaucratic hurdles and the slow pace of infrastructure development are the biggest deterrents for Indian manufacturing.

Shoji Shiba, a professor at Tsukuba University near Tokyo, said due to the nature of the government model in China, policies were implemented faster there.

"The only difference between China and India is that they (China) have a regime which passes legislations and policies quicker than in India," Shiba, an honorary professor at the Indian Institute of Technology ( IIT )) Kanpur, told IANS.

He held manufacturing-oriented workshops in association with the Confederation of Indian Industry ( CII )).

According to Shiba, the problem with progress in infrastructure was not caused by the Indian government , which is bound by democratic practices, but by bureaucratic hurdles which occur during policy implementation.