Manufacturing

Riich, Chery's high-end brand, will shows its face on the 18^th of March. The scutcheon above will be in use in Chery's High-end cars.

Wings for "R"iich is a good idea, but it doesn't need to be so similiar to the Bently scutcheon.

Looks exactly as the concept model showed on previous Auto show.

Above photos of Chery A6 series display the High-end brand of Chery and its Multi-brand plan - We are not only produce cheap micro cars, we have ambition.

Do you wanna know how far did Chery go? Check the Chery roadster - Chery A6cc!

From last North America auto show, every auto manufacturer shows their pure electric-power auto and Hybrid model. Each of them told us that you can buy these new-tech cars in 2010.

It seems like the new era of pure-electric  car is approaching us. But the president of Daimler insists on that the pure electric car can't take over intenal combusiton engine in the next 20 years. The distance per charge and the cost of usage are the main barriers for a long time.

While, it's another story in these Chinese auto manufacturers' eyes. The president of BYD AUTO, Wang Chuanfu, says if you regard the pure electric car as a revolution, then you have to be clear that this revolutions is against the current intenal combusiton engine, and this is what the international auto makers don't wanna face.

In his mind, the new era is necessary and unavoidable. The environmental problems and the energy crisis accelerate its speed. "We will throw the intenal combusiton engine over within 8 years." he adds.

The chief evironmental officer of Daimler, visited BYD AUTO and met Wang Chuanfu once, thinks that the pure-electric car needs at least 20 years before it's ready.

Wang Chuanfu says the government should plays a leading role in this revolution, and the Chinese government should learn from its counterpart of U.S.A.  support 7500 USD on each pure electric car.

Misfortune might be a blessing in disguises, the current global financial crisis might be a good things for the new era.

The government's promotion plan, released last week, ignite the recombination between Chery and JAC. This two Chinese auto gaint becomes the focus of media.

Recently, JAC released it annual reports which unveils that its profit drops 94.58% only 4.86 million Yuan (about 710 434.8 USD). But its CEO is still optimistic toward the future of JAC. "In the end of this year, two of our new model will roll off line, they are ownsome! and we believe that they will bring JAC a promising future." he said.

On the other hand, Chery is also in its difficult time, to recombinate with JAC is a good option. By doing this， Chey can avoid overlapping investment and expand its product line.

During the global financial crisis, not only U.S.A. auto makers run into difficulties, but also Chinese auto makers, even the international auto makers' sales rise in China.

According to the data released by China Association of Automobile manufaturers, the sales of commercial vehicle in last two months drops 6.94% and the production even worse drops 13.15%.

Considering the dilemma in which the commercial vehicle is now, Chinese government may put forward new policies to support this industry.